Building your platform and (cringe) social media.

For a few, ok several, years I have been trolling the internet for answers on how to build your platform.

Wait. What? Platform?

Yep. Platform. Not the thing you stand on but in publishing terms it’s your reader base, followers and everyone interested in what you’re writing. The statements are everywhere that you need to build your platform, know the demographics, know the interest level and what they’re interested in.

Easier said than done, right?

As an author you have to promote your book. It doesn’t matter if you’re Stephen King or Jack Mason. Granted my involvement and energy expenditure in the promotion is far higher than Stephen’s but we all have to promote.

So how do you build your platform?

With the internet it’s both easier and harder to do than in days past. The internet provides you easier access to a greater number of people but the other edge is it provides the same access to everyone else. It’s not as easy to get noticed. The Twitter feeds fly by with new tweets, re-tweets, people selling their wares, recommendations and what they’re doing updates. Facebook feeds are full of friend updates, Farmville updates and whatever else.

Social media has become a stream of noise. You can’t keep up when you have 50 new tweets show up every 20 seconds. (Ok, so I need to trim my feeds down.) Occasionally you see a juicy morsel you can sink your teeth into but otherwise you just want to run away. You don’t have time to watch and read it all. You have a book to write, a job to do, a family or other responsibilities. It’s easy to get wrapped up in the streams and lose your focus.

However, as an author, social media is where you need to be to promote your book, yourself and your brand. It’s where you build that platform of readers and followers. It’s where you connect with other authors, agents, publishers, editors and the list goes on. It’s a necessary evil.

The key is to minimize your time with the various social media sites while maximizing your reach and visibility. Everyone… wait that’s a strong word. A lot of people tell you you need to tweet 4 to 6 times a day, post on Facebook daily, update your blog a couple times a week or more, visit and post on other blogs, post on YouTube, Google+, Good Reads, blah, blah, blah.

They’re right. You do need to do those things. Yes those things take time. You have to promote. Just because you wrote it doesn’t mean they will come. If you’re financially set you can pay someone to do those things. If you can’t afford a $15,000 marketing campaign you could check out Fiver. $5 will can get you a lot but you have to be careful.

You can also do it yourself. Before you get all nervous and jittery and jump up and down screaming you don’t have the time let me give you a couple tips.

As I said earlier you want to minimize your time but maximize your reach. The key here is to integrate your blog, website, Facebook, Twitter, Google+ and whatever other social media account you have. You want to be able to post in one or two places and have that post carry automatically to other sites.

For instance I am posting this on my site which happens to be a WordPress blog. By setting up a couple plugins and WordPress this single post will automatically post to my Twitter, LinkedIn and Google+ accounts. A little later in the day I’ll take this post and send it out on Facebook which will again hit Twitter. So I’ve hit most of the major sites with just 1 or 2 posts rather than having to visit each one to post. It’s certainly a time saver.

Watch your analytics. Pay attention to when people visit in relation to when you post. Change your times and frequency to get the widest reach based on your page views.

Engage your readers. Don’t just try to sell your book to them. They need to get to know you and be able to relate to you. Get to know them. Post things that encourage them to comment on and be active. Take time to respond to posts and comments. If they engage they’ll stay around and that’s what you want.

How you manage your social media campaign is entirely up to you. There is no magic bullet or formula to give you an instant platform. It all takes work just like it took to write the book you’re selling.

Keep at it and persevere.

Writing Advice From The Experts Part #3

You must be prepared to work always without applause. – Ernest Hemingway

Much of the wisdom available from established authors may be surprising in it’s honesty and straightforward nature. The reason this is likely true is the authors in question have had enough success that there is no need to candy coat the truths they have discovered in their experience. This is the final article in this series.

On Learning the Art of Writing

I learned to write by listening to people talk. I still feel that the best of my writing comes from having heard rather than having read. – Gayl Jones

You have to protect your writing time. You have to protect it to the death. – William Goldman

By writing much, one learns to write well. – Robert Southey

To produce a mighty work, you must choose a mighty theme. – Herman Melville

No tears in the writer, no tears in the reader. No surprise for the writer, no surprise for the reader. – Robert Frost

A writer’s job is to imagine everything so personally that the fiction is as vivid as memories. – John Irving

Plot springs from character…. I’ve always sort of believed that these people inside me — these characters — know who they are and what they’re about and what happens, and they need me to help get it down on paper because they don’t type. – Anne Lamott

In your writing, be strong, defiant, forbearing. Have a point to make and write to it. Dare to say what you want most to say, and say it as plainly as you can. Whether or not you write well, write bravely. – Bill Stout

Whenever you write, whatever you write, never make the mistake of assuming the audience is any less intelligent than you are. – Rod Serling

If the stories come to you, care for them. And learn to give them away where they are needed. – Barry Lopez

Write about it by day, and dream about it by night. – E. B. White

Any writer overwhelmingly honest about pleasing himself is almost sure to please others. – Marianne Moore

On Humor

When in doubt have a man come through a door with a gun in his hand. – Raymond Chandler

The humorous story is told gravely; the teller does his best to conceal the fact that he even dimly suspects that there is anything funny about it. – Mark Twain

On Naming Your Work

A good title should be like a good metaphor. It should intrigue without being too baffling or too obvious. – Walker Percy

The title to a work of writing is like a house’s front porch…. It should invite you to come on in. – Angela Giles Klocke

I hope you catch the sense that successful authors draw from the real stuff of life, keep things simple and well told. If you look closely, these authors keep a sense of humor about them and remain personable. These are admirable lessons to consider in your writing journey.


Writing Advice From The Experts Part #2

The most valuable of talents is never using two words when one will do. – Thomas Jefferson

There are many books that provide tips and guidance for publishing success. This series of articles takes you directly to a trusted source of wisdom – established authors. The hope is the experiences they have encountered will assist you in your writing objectives.

On Editing

There is but one art, to omit! – Robert Louis Stevenson

A sentence should contain no unnecessary words, a paragraph no unnecessary sentences, for the same reason that a drawing should have no unnecessary lines and a machine no unnecessary parts. – William Strunk, Jr., from The Elements of Style

My most important piece of advice to all you would-be writers: when you write, try to leave out all the parts readers skip. – Elmore Leonard

The great art of writing is knowing when to stop. – Josh Billings

As to the adjective, when in doubt, strike it out. — Mark Twain

When rewriting, move quickly. It’s a little like cutting your own hair. – Robert Stone

Put it before them briefly so they will read it, clearly so they will appreciate it, picturesquely so they will remember it and, above all, accurately so they will be guided by its light. – Joseph Pulitzer

On Writer’s Block

If you are in difficulties with a book, try the element of surprise: attack it an hour when it isn’t expecting it. – H. G. Wells

On Motivation

Better to write for yourself and have no public, than to write for the public and have no self. – Cyril Connolly

The most original thing a writer can do is write like himself. It is also the most difficult task. – Robertson Davies

If you wish to be a writer, write. – Epictetus

Talent is helpful in writing, but guts are absolutely essential. – Jessamyn West

You write about the thing that sank its teeth into you and wouldn’t let go. – Paul West

Writing – Job or Hobby?

Writing is a part of everyone’s life. Every one of us has had to write an article, a composition or a letter to a loved one, at least once in our lives. In schools, it is as common task as learning how to count or memorize multiplication tables. Yet as people grow old, some continue on to write until old age while some completely shun writing as if it’s a burden one needs to keep away from as much as possible. The difference between who you are among the two is how you answer the question, “Is writing a hobby or a job for you?” The answer you give could tell you of your perspective of the written form of art.

Job or Hobby?
When does writing become a job then? Some may think that when you get paid then it becomes work. But why then did the great poets of times past who died miserable, alone and broke continued to write until they were on their deathbed? By this example alone you could deduce that writing may still be a hobby even if you are great author as long as the passion and the love for writing is there. But once other factors affect that passion for writing then it’s a different story altogether. Apparently, some great writers have been burned out at least one time in their lives because of the pressure to beat the deadline, the anxiety of having to please the readers and the dreadful idea of not living up to the expectations that surrounds a best-selling writer.

Searching for the Reasons Why One Writes
So then how do you keep the passion to write a love letter, the fervor to churn out poetry and essays, or to still beat the deadline without having to feel that writing is a heavy burden? How do you make writing a productive exercise and still to still call writing a hobby? There are many ways to respond to the posed questions above, but the simplest and most efficient way is to ask yourself, to ask that writer within you what reasons you have that you bothered to continue writing in a journal, a daily diary or on pieces of paper around your flat when in fact no one asked you to. Searching the inner soul could produce many definite answers for you. Maybe you view writing as a way to blow steam off on bad days, or maybe you chose to write your dreams because you want to preserve a memory of yourself, afraid that when you get older, you would somehow become this senseless, disconnected person. Or maybe writing for you is a form of release or expression.

Whatever the reason is, you have to ask yourself if you still have it in you and if the tides of time have not washed away that passion and the reason for that passion to write. If you could answer that positively, then you’ll always be able to view writing as a hobby, as an activity that you will always cherish to do no matter what is going on in your life. A true writer will always write because of internal reasons, whether you are a novice playwright, a successful novelist, or a child who keeps a diary.